Art Direction, Design, Animation
To promote a partnership with Virgin America, Visa Checkout took part in a beta program for a new type of ad unit on Pinterest called Cinematic Pins. The Pins scrubbed backward and forward as the user scrolls through the feed, creating an immersive and interactive experience.
Pinterest loved how the pins came out. They even showed them off at Cannes, as examples of Cinematic Pins.
Pinterests users thought the Pins were pretty cool, too:
I also created these animations that were emailed out to Visa Checkout users.
They got this one on their birthday:
And this one on their sign-up anniversary: