Matt Calabrese – Art Direction + Design
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Imprint by Volvo

Volvo introduced the modern seat belt in 1959, and has a reputation for building the safest cars around. But today, texting and driving has become an epidemic that causes 1.6 million accidents a year.

Imprint by Volvo uses biometrics and bluetooth to prevent texting at the wheel, setting a new standard in safety and leaving an imprint on history.

IMPRINT BY VOLVO

Imprint by Volvo uses biometrics and bluetooth to prevent texting at the wheel, setting a new standard in safety and leaving an imprint on history.

MY ROLE

Design, Illustration, Animation

Student work
 
 

Credits

Copywriter – Kayla Nixdorf
Art Director – Gabriella Ibrahim