Matt Calabrese – Art Direction + Design
1_Planet_IceCream (Converted).gif

Destination Dessert

Problem: Friendly’s has slow service. Hungry kids have temper tantrums while they wait for their food, and frustrated parents decide not to come back.

Solution: An augmented reality smartphone game that works with your placemat. Beat the game before your food arrives and win a sundae.

(Student work)

My Role

Art Direction, Design, Animation

 
1_Planet_IceCream (Converted).gif
2_Intro.jpg
3_DestinationDessert.gif
4_TableTent.jpg
5_Placemat.jpg
6_Placemat_AR.jpg
7_Gameplay.jpg

credits

Copywriter – Benji Shaw